About WowAwesome
A stage for every creator, a story behind every craft
WowAwesome is a new-media community marketplace empowering artisans, musicians, martial artists, dancers, painters, and cultural creators worldwide — share your story through short videos and posts, sell your products and expertise, and make an impact.
Our mission
Empower creators. Monetize talent. Give back to the world.
We believe everyone with art, craft, or skill deserves a stage. Through short videos and visual stories, WowAwesome helps creators showcase their work, connect with audiences, and turn their passion into income — from handmade goods to teaching experiences. And with every sale, we donate to global charities, building a better society together.
120+
Creator partners
3,000+
Handmade pieces listed
28
Countries & regions
500,000+
Story video views
Our house rules
Craft & Artful Living
Every piece is finished by the maker's own hands, bringing craft and beauty into everyday life.
Natural materials
Wood, clay, cotton, hemp, botanicals — we favor materials that come from the land and can return to it.
Sold by the maker
The seller is the maker. No middlemen marking up prices; income goes straight to the workshop.
Every piece has a story
We film the making, so what arrives at your door is not just an object but a complete origin.
Our story
2012
We started with a vision to give creators worldwide a platform to share their stories and crafts.
2013
WowAwesome launched with 12 creators and 80 handmade pieces.
2024
Our video series Hands premiered, bringing cameras into more than 40 workshops and passing one million views.
2026
Over 120 creator partners across 28 countries and regions — artisans, musicians, martial artists, dancers, painters, ethnic minority creators, and more. Our content on TikTok, YouTube, Instagram, and Facebook has surpassed 1 billion views. WowAwesome is stepping onto a bigger world stage, empowering more talented individuals to monetize their art, craft, and expertise.
Our impact
Every purchase gives back
WowAwesome is more than a marketplace — it's a movement. Every sale donates to global charities supporting education, clean water, and environmental protection. Together, we're building a better society while empowering creators worldwide.
Fair income for creators
The majority of every order goes directly to the creator. From handmade goods to teaching experiences, pricing power stays with the maker.
Skills passed on
We fund master classes and apprenticeships, and archive endangered crafts and cultural traditions on film.
Charity with every order
$0.50 from every sale is donated to global charities. Together we've contributed to education, clean water, and environmental causes worldwide.
Core Team
Meet Our Founders
James Zhong
Founder & CEO
Former Head of Overseas Markets at Alibaba International Station, with 16 years of cross-border e-commerce experience in handmade crafts. Managed over ¥2B in annual sales.
Dan Lyu
Independent Curator
Producer of cultural documentary series, 10+ years in museum curation. Postdoctoral fellow specializing in intangible cultural heritage and cultural exhibitions.
Brian Huang
Investor / Strategic Advisor
Founder of RADII Media, co-founder of MTC Global, Managing Director at Seacliff Partners. 18 years in cross-border e-commerce, focused on cultural exchange and DTC incubation.
Join the Movement
Whether you're a maker looking for your audience, or a lover of handcrafted goods searching for something real — there's a place for you here.